BRANDING

Woven into every marketing program, value proposition and customer touchpoint is your brand. How is it performing?

A brand is a person’s perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that’s why the discipline of branding has emerged.

Marty Neumeier, The Brand Gap

Your Brand Is More than Your Logo

A reputation. A promise. A tribe. Your brand is so much more than a wordmark or illustration conveying your name. At first, it’s a gut feeling formed before thoughts or opinions: Is this me? Do I believe this? Do I want this? Then, it’s a belief that grows stronger with each interaction: This is my tribe. I know this. I love this.

Whether you’re selling bourbon, or biomedical devices, or big data (we’ve done all three), the subliminal impact your brand makes in nanoseconds can make or break you, regardless of the merits of your product or service.

How is your brand performing? Is it telegraphing your wonderful, unique qualities well before a value proposition is made? Is it at least keeping pace with your growing business as it evolves? Or is outdated, misleading, or uncertain?

We help smart, successful organizations grow faster by uncovering their unique brand strengths, and amplifying them through authentic stories and compelling programs.

OUR PROCESS

Research

Interview stakeholders. Assess community perception. Research competition.

Strategize

Share findings. Clarify brand qualities. Define the core promise. Write a brief. Build consensus.

Design

Ideate. Select typefaces and colors. Present concepts. Revise. Approval of final concept.

Implement

Present final versions and applications. Develop style guide. Present to community.

It’s always such a pleasure to work with the Partners team. The entire team is easy to work with and makes the entire process seamless and enjoyable. I am especially appreciative of Jamie – his expertise in the field is invaluable. Thank you!”

– Stephanie Pittman, eLearning Sales & Marketing Manager, Velociteach

SEE MORE CAPABILITIES

Digital Advertising

Reach new customers and markets at scale using cost-effective digital ad programs, from programmatic display ads to video and retargeting. Deliver ads across the Web and Social Media platforms using laser-focused audience targeting, customer data, search history, interests, and more.
Web Development

Does your website make a great first impression? Solve key problems? Drive sales? Does fixing it give you heartburn? We make websites that make people happy.
Search Marketing

Introduce your product or service to motivated customers at the moment they’re ready to act. Enjoy greater search engine visibility through SEO and Paid Search/PPC programs.
Research & Analytics

Our clients expect cost-effective, high-yield marketing programs. They can’t afford risky bets. We use web analytics, lead attribution, call tracking, and other insights to make smart moves and keep you informed.