Testing

Imagine if you knew more about your prospects and customers. What if you had actionable insights that increased sales, shortened sales cycles, and reduced ad spends? Web Analytics provides us with a wealth of data to make informed decisions and improve campaign performance. Here are some examples:

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Ad Performance: stop wasting ad spend on weak creative or the wrong target audience
Ad Source Attribution: know which ad source every lead came from, regardless of whether contact was made via phone call, inquiry form, or email
Company Intel: know the company name, job title, and industry of every visitor on your website
Session Recordings: watch how your site users behave in realtime
Heatmaps: see which content on your website users engage with most, from your headline to your page footer
Split Testing: know which content performs best, whether it’s on your website, email campaigns, online ads, etc
Return Visitors: keep tabs on return visitors and be alerted when they’re back
Form Analytics: see where users bail out during form sign-ups
Demographics: know the age, gender, location, and interests of your users
Referrals: know which sites are responsible for sending you traffic

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